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Role of a Wealth Manager: How They Help You Build and Protect Your Wealth

Writer's picture: Adam Smith, CFP®Adam Smith, CFP®


Imagine watching your retirement portfolio drop by 30% during a market downturn, unsure whether your financial future remains secure.


What would you do? Buy? Sell? Stop spending?


This scenario became reality for many investors during the 2022 market correction, highlighting why the role of a wealth manager extends far beyond just investing money.



Understanding the role of a wealth manager has never been more critical as today's financial landscape grows increasingly complex. From navigating market volatility to managing tax implications and planning for generational wealth transfer, the expertise provided by these professionals can make the difference between financial uncertainty and confidence in your future.


The truth is, many smart and financial savvy investors work with a wealth manager.


Why?


Because they are smart enough to realize that they aren't experts in everything, they understand that experience matters, and they value their time.


Whether you're approaching retirement or already enjoying fun in the sun, having a trusted wealth manager by your side can help you navigate life's financial complexities while protecting and growing your hard-earned assets.


Key Takeaways


  • Wealth managers provide comprehensive financial planning that goes beyond basic investment management, including tax strategy, estate planning, and risk management.

  • The best wealth managers take a holistic approach, considering your entire financial picture rather than just managing investments.

  • Regular meetings and proactive communication with your wealth manager help ensure your financial strategy stays aligned with your changing life circumstances.

  • A wealth manager can help coordinate with other financial professionals like CPAs and estate attorneys to optimize your overall financial strategy.

  • Understanding fees and compensation structures is crucial when selecting a wealth manager to ensure transparency and alignment of interests.


Table of Contents



 

See How Our Firm Can Help You Retire With Confidence


  • Retirement Planning - Optimize your income and create a roadmap for a secure retirement.

  • Investment Management - Personalized investing to grow and protect your wealth.

  • Tax Planning - Identify tax strategies including Roth conversions, RMD management, charitable giving and more...



 

 

What is a Wealth Manager?


A wealth manager serves as your personal financial quarterback, coordinating various aspects of your financial life to help you build and maintain long-term wealth.


These professionals typically work with high-net-worth individuals with over $2 million who have complex financial needs requiring sophisticated solutions.


Selecting a wealth management team with credentials such as the CERTIFIED FINANCIAL PLANNER® designation (CFP®) or Chartered Financial Analyst (CFA) is crucial, as these designations ensure the advisor and/or his team has the necessary expertise and experience to meet your financial needs effectively.


Additionally, verifying the wealth manager through the Financial Industry Regulatory Authority's (FINRA) Broker Check ensures that the wealth manager is registered with relevant regulatory bodies, which is critical for compliance and trust in the financial industry.


“The role of a wealth manager is to serve as a trusted advisor who understands not just your investments, but your entire financial picture - including your goals, fears, and family dynamics,” explains Mark Fonville, CFP® at Covenant Wealth Advisors, a wealth management firm in Virginia.


“We’re here to help clients make informed decisions that align with their long-term objectives while navigating the complexities of today’s financial markets.”


 

Pro Tip: When evaluating wealth managers, look for those who take time to understand your personal goals before discussing specific investment strategies or products. Starting with an investment strategy is no different than a doctor staring with a recommended surgery. Both can leave you worse off than where you started.

 

Core Services Provided by Wealth Managers


Investment Management


Wealth managers develop and implement sophisticated investment strategies tailored to your specific goals, risk tolerance, and time horizon. This includes:


  • Portfolio construction and regular rebalancing

  • Risk management and diversification

  • Tax-efficient investment strategies

  • Alternative investment opportunities when appropriate


Retirement Income Planning


Let's face it - figuring out how to turn life savings into reliable retirement income can feel like trying to solve a Rubik's cube blindfolded! That's where your wealth manager comes in, creating a retirement paycheck that helps you sleep well at night.


A solid retirement income plan typically includes:


  • Stress testing the probability of successfully enjoying your life in retirement without running out of money. (See: How A Monte Carlo Analysis Can Help With Your Retirement Income Projection)

  • Designing your very own "retirement paycheck" - regular monthly deposits that feel just like your working years.

  • Building in safety nets for unexpected expenses (because life has a funny way of surprising us!)

  • Optimizing Social Security claiming strategies - timing really is everything here.

  • Setting up a "bucket strategy" to protect against market downturns while keeping your money growing


Tax Planning and Optimization


Working in coordination with your CPA, we believe the best wealth managers help implement tax-efficient strategies such as:


  • Tax-loss harvesting

  • Strategic Roth conversion planning

  • Charitable giving strategies

  • Tax-efficient withdrawal strategies in retirement

  • Tax-managed concentrated stock diversification

  • Tax return analysis to help reduce federal and state taxes


Tax planning can be one of the most powerful tools for a wealth manager. Unfortunately, wealth managers at major brokerage firms often aren't allowed to do any tax planning!


Estate Planning Coordination


Your wealth manager collaborates with estate planning attorneys to help ensure your wealth transfer goals are met through:


  • Legacy planning strategies

  • Trust planning and implementation

  • Charitable giving solutions

  • Family wealth education and communication

  • Titling accounts correctly and assigning proper beneficiaries


Risk Management and Insurance


Protecting your wealth is just as important as growing it. Wealth managers help identify and address potential risks through:


  • Insurance needs analysis

  • Long-term care planning

  • Asset protection strategies

  • Business succession planning if applicable


How Wealth Managers Differ from Other Financial Advisors


While many financial professionals offer investment advice, we believe the best wealth managers provide a more comprehensive and sophisticated level of service. Their holistic approach considers how different financial decisions impact your overall wealth picture.


While financial planners address a wider range of everyday financial needs, wealth managers focus on more comprehensive services for high-net-worth individuals.


“The difference lies in the depth and breadth of services provided,” notes Scott Hurt, CFP®, CPA at Covenant Wealth Advisors.


“A wealth manager doesn’t just manage investments - we coordinate with other professionals, anticipate potential challenges, and proactively identify opportunities to enhance our clients’ financial lives.”


 

Pro Tip: Consider working with a wealth manager who also incorporates tax planning. This indicates a commitment to a higher level of standard when it comes to managing your investment portfolio. Ask yourself, how can my advisor manage my money if they don't also fully understand my tax situation?

 

Case Study: A Wealth Management Success Story


Meet Tom and Sarah Johnson, a hypothetical couple who came to us with concerns that might sound familiar. At ages 62 and 61, they had built up a nest egg of $2.8 million through years of hard work and disciplined saving.


While this was certainly a healthy sum, they weren’t sure if it was enough to support their retirement dreams. We worked with them to develop comprehensive financial plans tailored to their unique financial situation and goals, ensuring they could achieve both their short and long-term objectives.


Their Challenges:


  • Uncertain if their $2.8 million portfolio would last through retirement

  • Worried about tax implications of retirement account withdrawals

  • Wanted to determine if a Roth conversion strategy made sense

  • Confused about when to claim Social Security benefits

  • Unsure about the best way to give to their church/charity

  • Wanted to travel and spend time with family without financial stress

  • Needed help determining the optimal retirement withdrawal strategy


The Wealth Management Solution


Working with our team at Covenant Wealth Advisors, we developed a comprehensive strategy that addressed each of their concerns:


  1. Retirement Income Planning:

    • Created a tax-efficient withdrawal strategy using multiple account types

    • Developed a Social Security claiming strategy that maximized their lifetime benefits.

    • Established a "bucket strategy" to protect against market volatility.

  2. Tax Optimization:

    • Implemented strategic Roth conversions before RMDs kicked in

    • Created a tax-efficient investment portfolio.

    • Analyzed tax return to identify additional federal and state tax deductions/credits.

  3. Investment Management:

    • Designed an implementation plan to migrate their portfolio to a more optimal portfolio over time.

    • Built a diversified portfolio aligned with their risk tolerance.

    • Implemented dividend-focused strategies for reliable income.

  4. Legacy Planning:

    • Updated estate documents in coordination with attorney to reflect their wishes.

    • Structured accounts to minimize taxes for their beneficiaries.

    • Created a gifting strategy for grandchildren's education.


The Result


Today, Tom and Sarah are enjoying their retirement with confidence. They've taken three major trips in the past year, spend regular time with their grandchildren, and most importantly, sleep well at night knowing their financial future is secure.


Their portfolio is structured to provide reliable income while still growing to combat inflation, and they have a clear understanding of how much they can safely spend each month.


 

Pro Tip: The earlier you start working with a wealth manager before retirement, the more opportunities there might be to optimize your financial situation through strategies like asset location strategy and building different wealth buckets to help better manage taxes in the future.

 

The Process of Working with a Wealth Manager


An important component of your experience with an advisor, is the process they actually follow to provide you great advice. We've found that the best wealth managers clearly articulate their client experience. You should know exactly what to expect and when.


For example, at our firm, we follow the process below:


Covenant Wealth Advisor's wealth management process.


  1. Intro Meeting - Initial Conversation


The first steps is to meet virtually via phone or zoom video or in person depending upon your location. During the intro call, we will get a high level understanding of your your family background, finances, goals and concerns.


Specifically, we may discuss any of the following:


  • Your family history and career.

  • Specific concerns or pain points with your finances.

  • Short and long-term goals. Think retirement, travel, charity, new home, helping kids or grandkids, etc...

  • Current financial situation

  • Investment preferences and investment experience

  • Family dynamics and legacy wishes


We will also answer your questions about our team, process, and pricing. By the end of the intro call, we should both have enough information to know if it makes sense to continue with a free assessment.


  1. Discovery


During the discovery phase, we’ll collect physical data including the following:


  • Most recent tax return

  • Investment statements: 401(k), IRAs, Roth, Trust, brokerage accounts

  • Insurance coverage

  • Cash flow/monthly expenses

  • Debt/mortgage statements

  • Income sources: Social security, pensions, rental, etc...


  1. Develop Your Wealth Management Strategy


About two to three weeks later, we will meet for the strategy meeting. This is where you’ll see the results of your initial plan and we’ll answer questions like:

  • When can I retire?

  • When should I take social security?

  • Will I be able to maintain my lifestyle in retirement?

  • What should I do not to prepare for retirement?


Believe it or not, this is a fun and interactive conversation where you will be able to visualize your financial life going forward and what needs to happen to get you there.


For our process, the discovery and strategy phase are at no cost to you. This allows both of us adequate time to learn more about each other to determine if it makes sense for us to be your wealth manager.


  1. Implementation and Monitoring


Should you decide to move forward, the next step is to implement your plan. This is when we will establish accounts, transfer your assets to your new accounts at an independent custodian such as Charles Schwab or Fidelity, implement your portfolio, and provide you access to your new client portal.


The final step is to schedule our regular reviews where we will proactively reach out to meet with you twice a year. Through our wealth management process, you will enjoy continuous planning to keep you on track and monitor your progress, tax planning to reduce your taxes over time, and investment management to help you grow, preserve, and utilize your savings and investments over time.


Like I side earlier, every advisor will have a different process. The most important component is that they have a well oiled process that has been refined over time. After all, you want a great experience.


Selecting the Right Wealth Manager


Key Factors to Consider

  • Credentials and experience

  • Fee structure and transparency

  • Investment philosophy

  • Communication style and frequency

  • Available services and resources


Questions to Ask Potential Wealth Managers

  • What is your approach to wealth management?

  • How do you get paid?

  • What types of clients do you typically work with?

  • How often will we meet and communicate?

  • What resources do you have available to serve clients?


FAQs


How much money do I need to work with a wealth manager?


Most wealth managers have minimum investment requirements ranging from $500,000 to several million dollars, depending on the firm. At Covenant Wealth Advisors, we typically work with clients who have $1 million or more in investable assets. These clients often include high-net-worth and ultra-high-net-worth individuals who require specialized financial services tailored to their unique needs.


How often should I meet with my wealth manager?


Most clients meet with their wealth manager quarterly, with additional meetings as needed for specific planning opportunities or concerns. Regular communication helps ensure your strategy stays aligned with your changing needs and market conditions.


What fees do wealth managers typically charge?


Wealth management fees usually range from 0.50% to 1.50% of assets under management annually, depending on portfolio size and services provided. Some managers may charge additional fees for specific services or planning projects.


How do I know if I need a wealth manager?


Consider working with a wealth manager if you have complex financial needs, significant assets to protect and grow, or want comprehensive financial planning that goes beyond basic investment management.


Conclusion


The role of a wealth manager extends far beyond traditional investment advice, encompassing comprehensive financial planning, tax strategy, estate planning, and risk management.


By serving as your personal financial quarterback, a qualified wealth manager can help you navigate complex financial decisions while working to protect and grow your wealth for generations to come.


The wealth management industry is experiencing significant growth and evolving dynamics, driven by trends such as digital transformation, client-centric approaches, and low cost investing via ETFs.


As financial markets and regulations continue to evolve, having a trusted wealth manager by your side becomes increasingly valuable.


They can help you adapt to changing conditions while keeping your long-term financial goals in focus.


Would you like to see how our team of wealth managers can help you and your family?




 

Adam Smith financial advisor in Reston VA

About the author:

Senior Financial Advisor


Adam is a Senior Financial Advisor with Covenant Wealth Advisors and a CERTIFIED FINANCIAL PLANNER™ practitioner. He has over 17 years of experience in the financial services industry in the areas of financial planning for retirement, tax planning, and investment management.


 

Disclosures: Covenant Wealth Advisors is a registered investment advisor with offices in Richmond, Reston, and Williamsburg, VA. Registration of an investment advisor does not imply a certain level of skill or training. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. The views and opinions expressed in this content are as of the date of the posting, are subject to change based on market and other conditions. This content contains certain statements that may be deemed forward-looking statements. Please note that any such statements are not guarantees of any future performance and actual results or developments may differ materially from those projected. Please note that nothing in this content should be construed as an offer to sell or the solicitation of an offer to purchase an interest in any security or separate account. Nothing is intended to be, and you should not consider anything to be, investment, accounting, tax, or legal advice. If you would like accounting, tax, or legal advice, you should consult with your own accountants or attorneys regarding your individual circumstances and needs. This article was written and edited by a CERTIFIED FINANCIAL PLANNER™ professional with the assistance of AI. No advice may be rendered by Covenant Wealth Advisors unless a client service agreement is in place. Hypothetical examples are fictitious and are only used to illustrate a specific point of view. Diversification does not guarantee against risk of loss. While this guide attempts to be as comprehensive as possible but no article can cover all aspects of retirement planning. Be sure to consult an advisor for comprehensive advice.

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Services offered by Covenant Wealth Advisors (CWA), a fee only financial planner and registered investment adviser with offices in Richmond, Va and Williamsburg, Va. Registration of an investment advisor does not imply a certain level of skill or training. Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
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*Award Winning: Covenant Wealth Advisors was nominated by Newsweek/Plant-A-Insights Group in November of 2024 as one of America's Top Financial Advisory Firms. You may access the nomination methodology disclosure here and a list of financial advisory firms selected. CWA was awarded the #1 fastest growing company by RichmondBizSense on October 8th, 2020 based on three year annual revenue growth ending December 31st, 2019. To qualify for the annual RVA 25, companies must be privately-held, headquartered in the Richmond region and able to submit financials for the last three full calendar years. Submissions were vetted by Henrico-based accounting firm Keiter. Expertise.com voted Covenant Wealth Advisors as one of the best financial advisors in Williamsburg, VA  and Richmond, VA on November 30th, 2024 based on their proprietary selection process.  CWA was nominated for the Forbes Best-In-State Wealth Advisor ranking for Virginia on April 7th, 2022. Forbes Best-In-State Wealth Advisor full ranking disclosure. Read more about Forbes ranking and methodology here. CWA did not compensate any of the entities above for the awards or nominations. These award nominations were granted by organizations that are not CWA clients. However, CWA has compensated Newsweek/Plant-A Insights Group for licensing and advertising of the nomination and compensated Expertise.com to advertise on their platform. While we seek to minimize conflicts of interest, no registered investment adviser is conflict free and we advise all interested parties to request a list of potential conflicts of interest prior to engaging in a relationship. CWA is a member of the Better Business Bureau. We compensate the BBB to be a member and our BBB rating is independently determined by the BBB.

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